Fujifilm Finepix HS10 : Compare Prices and Read Reviews

Fujifilm Finepix HS10 Where To Buy:

Amazon for $414.00 (17% discount)

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The best price for the Fujifilm Finepix HS10 can be found for sale on Amazon for $414.00. This is a 17% discount on the Fujifilm Finepix HS10. Buy it at Amazon.

Fujifilm Finepix HS10 Review

There are many people in the digital camera industry who thought all-in-1 superzoom cameras would have been extinct by today. And we were one of them. DSLRs have become more affordable to the casual user, and P&S cameras have had bigger zoom lenses recently. But the Fujifilm HS10 proves that there still is a market for these type of cameras.

The latest camera to be released by Fuji is the FinePix HS10, a versatile camera with a 30 X zoom lens. It has features that make most point and shoot cameras look like toys. It has a BSI sensor, which Fuji claims make it more effective in shooting in low light conditions. This sensor is increasingly becoming common these days, but the verdict is still out on whether they actually work.

First off, the HS10 looks very much like an ordinary DSLR camera. It comes with a very comfortable rubber grip, and a rubberized focus ring covering the 10 X lens. The appearance just exudes a very professional, sleek, polished feel.

It's certainly not a compact camera you can just fit into any pocket, and take with you everywhere. Weighing 25 ounces, it's the same weight as most entry level digital SLR cameras. The body is solid and well balanced. There is a slight curve in the 2 sides of the body, as well as a label that says 30 X super wide in the front. So it's not exactly a digital SLR, even though it looks like one in first glance.

There are many controls and buttons in the FinePix HS10, and they're quite easy to locate and control. We have the big shutter button on the top, and it's surrounded by an on and off ring. If you've ever shot with a digital SLR, it's pretty much the same.

Next to the mode dial is a black dial that lets you tweak stuff such as aperture or shutter speeds. If you want shoot movies, press the red button in the rear of the camera, and it'll go into movie mode. The Fujifilm HS10 also has an electronic view finder, in addition to the LCD, which is something most point & shoots are missing. Out of the box, the sensor detects when you bring your eye towards the EVF, and when it does it uses the EVF to view/compose photos. When you bring it away, it uses the LCD screen. Personally I didn't like this very much, so I disabled it through the menu. You can opt to instead choose EVF or LCD by pressing a button right next to the EVF.

As mentioned, the 30 X lens is the main highlight of this camera. It ranges from 4.2 to 126mm, which is the same as 24 to 720mm on a 35mm camera. It's incredibly versatile for shooting close-up shots from afar, or shooting wide scenery such as landscapes. There are other all in 1 cameras in the market that offer such as high superzoom, but they tend to skimp on the wide angle.

The sharpness is pretty good in the entire range, especially at the widest angle. We didn't see any softness at the corners, which was good. Even when we used it in very low light, and zoomed it all the way, the sharpness was pretty good. The lens is powerful, and you really have to go out and shoot some scenes to really see how powerful it is.

There are many shooting modes to choose from, as well as settings to adjust. There's the auto mode which handles all the dirty work of setting the appropriate settings for you. There's the program mode, which gives you a bit more flexibility, and there's also the SRAuto mode, which chooses the best pre-set mode for the current scene. The available pre-sets are: portrait, night, macro, backlit portrait, auto, and night portait. We tested this SRAuto mode out, and although it's neat, it wasn't 100% accurate. Sometimes it picked the wrong mode such as macro, when shooting a landscape scene.

It may seem overwhelming at first, so we recommend you download the manual for the HS10 and read it. You can start tinkering with it as soon as you get it, but you won't be able to unleash any of the full potential unless you read the manual. If you just want to get off a quick shot, just stick with automatic mode.

If you don't like to make a lot of noise when taking a photo, you should also activate the silent mode. Just hold the display/back button in the back for 2-3 seconds. This will turn off the speaker, flash, and self-timer.

In addition to all the scene modes, there's also multi-motion capture. Using this mode, you can capture a fast moving object more than once in 1 single image. There also special pre-set modes, which include natural light, fireworks, sunset, party, flower, and much more.

Of course, the Fuji H10 also has manual modes for those who want to work on their photography skills. You can use shutter priority, aperture priority or full manual.

Performance was average, though shutter lag is a bit slow. Full AF shutter lag clocked in at .9 seconds using wide angle, and .92 seconds in telephoto. If you decide to use the flash, it goes up to 1.18 seconds. Prefocus shutter lag measures at .098 seconds - not bad.

The flash recycle time is pretty slow at 7.7 seconds. Shot to shot is just 3.43 seconds in JPEG mode, and 4.6 in RAW, with RAW + JPEG taking 5.75 seconds. Continuous mode is where the performance really shines with a burst rate of 13.65 frames per second.

In terms of image quality, we're pleased with it. Colors looked great, with blues and reds a tad over-saturated. Details are sharp up to ISO of 400, less so in 800. When moving up to 1600 and above, details start to become blurry, and this will affect your print quality.

Fujifilm Finepix HS10 Sample Image 1

Fujifilm Finepix HS10 Sample Image 2

Fujifilm Finepix HS10 Sample Image 3

Fujifilm Finepix HS10 Sample Image 4

Fujifilm Finepix HS10 Sample Image 5

For prints, if you're shooting in ISO 100, your prints will look fine in 13 X 19. In ISO 200, your prints will look good at 13 X 19, but more so in 11 X 14. Same for ISO 400. For ISO 800, you should stick with 8 X 10 prints and smaller. For ISO 1600, 5 X 7 prints. For ISO 3200, 4 X 6 prints still rendered pretty decent detail. And For ISO 6400, stick with 4 X 6 or smaller.

A sample video is below if you're interested in the video quality.


- 10 megapixels
- 30 X zoom
- HD movie
- 3 inch LCD
- Electronic View Finder
- Triple Image Stabilization


- 30 X optical zoom lens
- Many advanced features to try
- Versatile for most shooting situations
- Many controls
- Good battery life


- Shot to shot time is slow
- Autofocus is also slow
- Switching between electronic viewfinder and LCD is clunky


The Fujifilm HS10 is a good transition camera for those that eventually want to move to a DSLR. Chock full of cool and advanced features the HS10 has a lot to offer, and its 30 X optical zoom lens even beats some digital SLRs. With such a versatile lens, you can get very close or go wide angle for landscape shots. The only weaknesses are a slow shot-to-shot time, and slow autofocus.

Rating: 4.8 out of 5

Where to Buy It:

Lowest Price: Amazon for $414.00.
Note: This is a 17% off Amazon coupon and one of the best deals for the Fujifilm Finepix HS10.

If you're not ready to buy yet, bookmark this page so you can compare prices here and buy it for the lowest price when you are ready to buy this camera.

Amazon$414.00 (Cheapest Price)
New Egg$414.00
Beach Camera$419.00
PCConnection Express$449.95
Best Buy$499.99

Prices last updated on: Sun, 13 Jun 2021 04:16:30 PDT

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